Introducing iSeeNeon, a brand that illuminates the intersection of fashion, athleticism, and music. Born in the vibrant city of Toronto, Canada, I embarked on my fashion journey in the late 90s, honing my skills at various Fashion Schools. Eager to expand my horizons, I pursued further education and apprenticeships in Toronto, Florida, London, and Los Angeles, soaking in diverse influences, cultures and experiences.

My journey through the realms of fashion and athleticism took an exhilarating turn when I discovered my passion for skateboarding and snowboarding at the age of 14. A decade later, in 2004, I clinched victory at The World Wakeskate Championships, carving my path as a professional athlete and igniting a new chapter in my journey.

Transitioning seamlessly into the realm of fashion, I delved into the heart of design, performing as the knitwear/denim designer and production assistant for the reputable Jeremy Scott in 2010. Collaborating with A-list artists and fashion luminaries, I curated iconic looks that graced prestigious runways and stages worldwide.

In 2011, the rhythm of music called out to me, and I transitioned into the realm of Afro beats and Caribbean music deejaying, immersing myself in the vibrant sounds and rhythms for a decade. This musical odyssey paved the way for me to manage wardrobe on World Music Tours for iconic artists such as Rihanna, Usher, and many more, merging my passion for style with the electric energy of the stage.

At the core of the iSeeNeon brand lies the essence of "LUXE COOL," a fusion of luxury and streetwear that transcends boundaries and defies conventions. From the streets to the runways, iSeeNeon™️ embodies a spirit of innovation and boldness, pushing the boundaries of fashion and culture to new heights. 

~ Sunny Stef Tor